Advance Aid takes to the Plinth
admin October 11th, 2009
Advance Aid took to the ‘Fourth Plinth’ in Trafalgar Square in Central London on Saturday morning, October 10th.
Howard Sharman of Advance Aid went on the plinth dressed in a sandwich board to promote its theme of ‘Don’t Donate, Invest’. And he used the time to deliver a lecture to the assembled person on the current state of the aid industry and how Advance Aid will make a difference.
Our slot, from 7am to 8am, was part of an art installation by Antony Gormley, known as The One and Other. You can see Advance Aid’s full hour here. And you can sponsor our effort on the Plinth, in retrospect, here.
Gormley is probably best known for his Angel of the North statue outside Gateshead in North East England.
The Fourth Plinth is the name given to the empty plinth in the north-west corner of Trafalgar Square. It was originally designed by Sir Charles Barry and built in 1841 to display an equestrian statue. There were not enough funds available at the time to create a statue and so the plinth was sometimes referred to as the ‘empty plinth’.
Recently it has contained a succession of art works, and The One and Other is running for 100 days from July to mid-October, with a different single person on the plinth each hour of every day – 2,400 people in all.
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